National Careers Week: All we have to do is spread the word
Today is Tidal Tuesday, a day during National Careers Week that is being sponsored by Careers at Sea and supported by UK maritime organisations
The Merchant Navy Training Board’s (MNTB) Careers at Sea campaign has really stepped up its game over the past year. Our efforts were rewarded with two awards at the end of 2017, but our hard work continues.
Since the Government announced its plan to double funding for seafarer training, it's more important now than ever that we promote the career opportunities offered by the Merchant Navy and in the maritime industry.
We took the decision to sponsor an entire day during National Careers Week, which will be dubbed Tidal Tuesday and takes place today (6th March).
National Careers Week provides us with a national platform on which we can base our message and will help us to amplify it. Our sponsorship will allow us engage with a new audience of careers advisers and schools, who may not have otherwise come into contact with our work.
But we’re not just spreading the word of Careers at Sea to those outside of the maritime industry. Through Tidal Tuesday, we’re also demonstrating to people within our industry how much Careers at Sea is doing to extend its reach and audience. As the success of our award-winning promotional video To Sea or Not to Sea has shown, great things can be achieved through bold and ambitious campaign work.
Tidal Tuesday will mark a milestone in our mission to promote maritime career opportunities to young people and jobseekers.
To help us promote careers on Tidal Tuesday, we have engaged over 25 different maritime organisations, which are doing everything from hosting tours of vessels for local schoolchildren, to producing online videos to promote Merchant Navy careers.
Our Careers at Sea Ambassadors will be visiting schools and careers fairs all week. Over 375 people, all of whom all are current or former serving seafarers, currently volunteer their time as Ambassadors to provide information about careers in the Merchant Navy across the UK.
During 2017, we recorded 272 requests for Careers at Sea Ambassador visits, of which 173 were attended, which is massive increase in attendance since 2015.
The Association of Association Executives awarded the Ambassador programme with the ‘Special Award’ in the Effective Voice of the Year category at its annual congress in December.
It’s more important now than ever that we promote the career opportunities offered by the Merchant Navy and in the maritime industry.
In early February, the Government announced its plan to double funding for seafarer training – a policy first proposed by the UK Chamber of Shipping and trade union Nautilus.
Over the next seven years or so, the annual intake of cadets will grow by 60%, rising from the current 750 to 1,200. The training places are open to anyone across the UK who has an interest in becoming a navigation officer, engineer or an electro-technical officer.
The SMarT Plus policy, as it is known, has been backed by 40 different shipping companies, including big name firms, who have pledged to create an extra 450 training positions on their ships, guaranteeing cadets their first job.
The Government’s investment has opened the door for this already highly skilled seafaring workforce to expand further and build exciting, productive careers. Careers at Sea is working to connect this opportunity with young people and those looking for new employment.
- Support us on social media with the hashtags #tidaltuesday and #NCW2018